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The Power of Thinking Without Thinking
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book...
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book...
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  • In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant—in the blink of an eye—that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work—in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

    In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

    Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"—filtering the very few factors that matter from an overwhelming number of variables.

About the Author-

  • Malcolm Gladwell is a former business and science writer at the Washington Post. A #1 New York Times bestselling author, he has won a National Magazine Award, and in 2005 he was named one of Time magazine's 100 Most Influential People. He currently lives in New York City and works as a staff writer for the New Yorker.

Reviews-

  • AudioFile Magazine Have you ever wondered why love at first sight, so seemingly ill-advised, sometimes works out for the long-term? Malcolm Gladwell may have the answer. In BLINK, Gladwell asserts that snap judgments can quite often be as good as decisions made cautiously and deliberately. Using a wide variety of examples--an ex-Marine's victory in a war-game simulation, a museum's purchase of a bogus statue, an emergency room's method for diagnosing heart attacks--Gladwell asks us to step back from overly analytical decision-making and trust our instincts and experience. Like his previous work, THE TIPPING POINT, BLINK is a thought-provoking, category-defying book. The audio is read by the author with care and conviction. R.W.S. (c) AudioFile 2005, Portland, Maine

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